If you’ve ever participated in a sneaker raffle, you may have wondered why it’s so hard to win. We wanted to show you the odds of winning a sneaker raffle and show things that are more likely to happen: An NBA Team Scoring 90 Points in a Game — 1…

Despite botters already successfully botting Supremes’ first release on Shopify, we believe that Shopify will help Supreme prevent bots from their releases! This might seem counterintuitive because Shopify is one of the most successfully targeted platforms by bots; however, Shopify will enable Supreme to become more agile in fighting bots. …

Production of Yeezy has been halted by Adidas, a massive impact on Adidas, as Yeezy is estimated to make up $2 billion a year in sales, close to 10% of the company’s revenue. Beyond Adidas, there has been a large ripple for the entire sneaker industry, impacting sneakerheads, sneaker stores…

Hi Swifties, It is your in-house material girl here writing to you in anger and frustration with Eras Tour. We thought Scooter Braun was the number one enemy, but I think he’s got competition from Ticketmaster. I appreciate Ticketmaster’s additional hoops to verify my level of “fandom,” but let’s be real; we…

Seemingly one of these things is not like the others, but restaurant reservations have been one of the worst-kept secrets of the botting world. The constant demand for tables at the best restaurants makes it a prime opportunity for botters. Ever wonder why on Resy or Opentable, when the tables…

We sound like an Elon Musk Stan, but I think the fair question is that out of the $1M in perfume sales, ‘Burnt Hair’ was done by bots. For people following, we know that Elon is moving through with the Twitter deal, and he scrutinized how many bots were on…

We might have set a Guinness World Record for the most hours spent analyzing sneaker raffles. Last month, we analyzed over 3 million sneaker entries, and throughout the years, we have encountered every trick known to man and bots. We have seen the different but overlapping tendencies of botters in…

After having a highly successful release in June 2022 Tom Sachs General Purpose, everyone is surprised that a similar model is ending up at Kohl’s. Tom Sachs made a huge deal about wanting to make his shoes accessible to his “real fans” on the June 2022 release. It seems that…

There are many challenges and shifts for retailers transitioning to e-commerce. Overnight, you become a global company with potential customers around the world. You must establish relationships with 3PLs and fulfillment centers, rethink your marketing campaigns, and do countless other transformations. Technology has addressed and improved many of these challenges…